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Objective: Drug manufacturers are intensely promoting their merchandise on to shoppers, however the impact has not been widely studied. Consumers’ consciousness and generic Nifurtox understanding of, attitudes toward, and susceptibility to direct-to-client (DTC) drug promoting were examined. DESIGN: Random-digit dialing phone survey with a random household member selection procedure (completion and response charges, 58% and 69%, respectively). SETTING: Respondents were interviewed whereas they were at their residences. Members: Full data were obtained from 329 adults in Sacramento County, California. MEASUREMENTS AND Major Outcomes: Consequence measures included consciousness of advertisements for 10 chosen drugs, misconceptions about DTC promoting, attitudes toward DTC adverts, and behavioral responses to such promotions. The influence of demographic traits, well being standing, attitudes, acquistare Camisan beliefs, and Maxdosa media publicity on consciousness and en linea Deltasone behaviors was examined. On common, respondents were aware of advertisements for 3.7 of the ten medicine; awareness various from 8% for generiqueToprol-XL Buspar (buspirone) to 72% for Claritin (loratadine). Consciousness was related to prescription drug use, media publicity, positive attitudes toward DTC promoting, generic Nifurtox poorer health, and insurance status. Substantial misconceptions have been revealed; e.g., 43% thought that solely "completely safe" drugs might be marketed. Direct-to-shopper advertisements had led one third of respondents to ask their physicians for drug data and one fifth to request a prescription. CONCLUSIONS: Direct-to-consumer commercials are reaching the public, however selectively so, and affecting their behaviors. Implications for public policy are examined. generic Nifurtox